Brand Assets

Access KAIO’s official logos, guidelines, and brand materials to ensure consistent representation across every channel.

Logos

KAIO is derived from 'Kajo', a Finnish word meaning gleaming light.

Our logo, composed of a distinct Symbol and Wordmark, stands as the cornerstone of our visual identity and holds the prime position in our brand's graphic representation. Its elements have been intricately crafted, designed to work together seamlessly to offer an aesthetically balanced portrayal of our brand.

The consistency in the application of our logo is vital to the preservation and enhancement of our brand identity. It acts as an immediate signifier, communicating our essence and values at a glance.

To ensure the continuity of this recognition, it's crucial to refrain from any alterations, modifications, or redrawing - thus maintaining the logo's original integrity.

download logo files

Raisin Black

#14121F

#1A1A26

#242635

#474A5C

Luminous

#FFFECB

Blue (Light Mode)

#4780C5

Sky Blue

#A7C6EB

White

#F4F4F4

Brand Colors

Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of colour can dramatically  change the tone and appearance of a document so it is important to consider how they work together. To help achieve greater brand recognition it is important that our colour palette is applied consistently.

Brand Typeface

Our brand typeface is Switzer. It is a contemporary neo-grotesque typeface crafted by the Indian Type Foundry. Distinguished by its clean geometry and balanced proportions, Switzer achieves an elegant harmony between technical precision and creative expressiveness.

Its outstanding readability ensures clarity and consistency across digital and print media, making it particularly suited to KAIO’s sophisticated yet approachable identity.

Switzer Light for Headings